MOUNIR HAIDAR Managing Partner

Mounir has 33 years’ experience spanning multibillion dollar real estate development projects, program and construction management for complex infrastructure projects and business development in UAE, USA, Europe and the Middle East. From 2005- 2009 Mounir was CEO of Sorouh Real Estate; a Public Joint Stock Company capitalized as one of the largest developer in Abu Dhabi. His previous experience includes: Head of Technical Department and Executive Vice President for Nakheel. For 11 years worked in the USA, Europe and Middle East as Principle Project Manager and Vice President / Area Manager with Parsons Corporation. Before Parsons Corp. Mounir worked for 9 years in key roles on several complex airport and transportation infrastructure projects in Chicago.

In 2010, he co-founded LEAD Development; a Real Estate Development and Management Consultancy firm providing full cycle management services for multi-billion dirham real estate projects in Abu Dhabi.

Mounir holds a Master’s Degree in Structural Engineering and a BSc in Civil Engineering from Bradley University, Illinois, USA. He is also a certified Airport Planner from the FAA Academy, claims and cost expert, and a licensed Professional Engineer.

RICHARD RUSSELL Chief Operations Officer
ALI YASSIN Director of Finance & Investment

Ali Yassin is a highly qualified finance professional with over 18 years’ worth of experience. He is a United Kingdom registered Chartered Management Accountant, a Chartered Global Management Accountant, and a Chartered Member of the Securities and Investment Institute in London, UK.

Ali also holds a Masters in Finance from the London School of Economics and Political Sciences.

Ali has gained his experience both in the United Kingdom and United Arab Emirates covering a diversity of sectors including international real estate development and investment, healthcare, banking, and private equity.

RYAN STROUD Director of Planning & Design
ZIAD QWEITIN Director – Construction

Ziad Qweitin has 25 years’ of experience in the engineering, project management and construction industry.

Before joining LEAD, Ziad had an assignment at Emaar Properties, where he was responsible for the successful delivery of the multi- billion Dirham, mixed-use Fountain Views Project.

MIEKE DE GEYTER Branding and Marketing Director

Mieke De Geyter is a senior Brand and Marketing Strategist who has a passion for developing and growing brands and projects.

After spending over a decade working in Real Estate Development Marketing for multimillion dollar companies and brands, Mieke knows what drives sales conversions, successful project launches and media attention.

Mieke has worked on multiple well-known projects throughout the United Arab Emirates. Amongst others the highly successful Downtown Dubai including Dubai Opera with Emaar and several Abu Dhabi based projects with Sorouh and Aldar.

Mieke was born in Belgium where she studied Remedial Education at the University of Ghent and later obtained a professional graduate certificate in Marketing Management at Harvard Extension School, Cambridge USA.


Muhammad Fakhruddin has over 30-year experience in the construction industry, gained in Australia, Asia and the Middle East. He is also a member of The Chartered Institute of Arbitrators United Kingdom.

He worked in various capacities within the contracting, consultancy and client organisation throughout the above regions with notable companies such as Rider Hunt and Baulderstone in Australia; Taylor Woodrow, Kingsfield and Knowles Group in Malaysia; and Hill International, Jacobs Engineering, Department of Transport in Abu Dhabi.

Before joining LEAD, Muhammad was the Commercial Manager with Carillion Saudi Arabia based in Jeddah.


Diversity is the key to greater knowledge. Our core management team has well over 150 years cumulative expertise working on real estate and infrastructure projects in Europe, Asia, the USA and the Middle East, including senior executive roles with the UAE’s largest developer.

This breadth of expertise alongside our highly qualified team of engineers, architects, master planners, chartered surveyors, project managers, quantity surveyors, financiers, legal, sales and marketing experts, gives us a unique perspective on the challenges and opportunities in the UAE real estate sector.

Although we are drawn from different backgrounds we share a belief that the path to excellence lies in the passion for what we do, our creative thinking, and dedication to being successful.